The impact of advertising and commodity aesthetics, the revolution of spectacle, and massive consumption are expressions of neoliberal reforms analyzed in César Aira’s novel La Prueba (1992), which deals with the roams of young female punks in Buenos Aires. In this fiction, advertisement is a tool of pop culture ideology that propels the logic of consumption in which the subject is framed by market laws. The article examines the way in which the novel exposes and subverts mechanisms underlying simulacrum from a deleuzian perspective. Considering the role of commodified desires in the society of spectacle, Aira’s punks repeat the rhetoric of simulacrum by reshaping the potential of falsehood, and thus displacing received elements. By means of a performance of violence and simulation, the girls expose the potential of simulacrum by pointing to what has not yet been conceived or represented in contemporary culture.
Depetris Chauvin, I. (2014). La violencia gratuita y el poder de lo falso en César Aira. Revista Chilena De Literatura, (87). Retrieved from https://cyberhumanitatis.uchile.cl/index.php/RCL/article/view/33781
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